Rhetorical Analysis

1- Argument: Solar energy has a positive effect on the environment and although it is expensive to get started it will be much cheaper in the long run.
2- Audience: Families in the United States who are looking to invest in a new home, have a medium income, are interested in saving money and who care about the effects they have on the environment.
3- Ethos: the article was credible because I found it in a journal from one of BYU’s databases. Also, the author gives a lot of evidence to support his claims and he uses a lot of statistics and other types of examples. He is a homebuilder himself and has built thousands of homes in America who survive off pure solar energy.
Pathos: Not very appealing on the emotional aspect but could be a little in that the article makes the reader think about the effects he has on the environment and gives a feeling of guilt because he’s not doing anything to protect it.
Logos: Appealing in the logical sense in that the author provides evidence of all the benefits of using solar energy. If this energy is cheaper, good for the environment and not difficult to attain, who wouldn’t go for this alternative right?
4- This article was very effective because there are many examples he gives about what solar energy can do for humanity and he also shows pictures of the homes he has built that rely solely on this solar energy. The credibility of the article is what made it the most effective.