Rhetorical Analysis

1- The argument of the article is that Lubriderm lotion is the best and therefore we should buy it.
2- The article is targeted towards people who have dry or sensitive skin, between the ages of 15-35, care about their looks and their skin, want to have moist, sexy legs, are interested in being healthy.
3- Ethos: The credibility of the article is that they use words such as “advanced therapy” “enriched” which makes the reader think she is getting high quality lotion that is above the normal. “Therapy” also has the connotation of some type of ongoing treatment with the end result being better than when you started. They also give an example of alligator type skin which let’s the reader know that the author of the article has also had extremely dry skin.
Pathos: The emotions portrayed in the article are things like if you have Lubriderm lotion you will feel better about yourself and be more accepted. They have a beautiful model sitting on a couch with her long, shiny, moisturized legs showing which makes the reader also feel like she too can look like that.
Logos: Lubriderm is the best lotion because it is not the same as other lotions, it’s more unique. Everybody experiences dry skin but this lotion can change that.
4- The article is effective to younger adults in that they have nicer bodies and think that there actually is a chance of their skin looking that good. However, for the older adults they have come to realize that their skin will never look like that.