Technique Application

Technique Application
1- WATCO- watching too much television- on –self motivation?
Audience: Women in their late 20’s and early 30’s, who stay at home on weekends, never get dressed up or wear make-up and who wonder why they are single.
Claim: Watching too much television shows a lack of self motivation
because watching too much television causes people to be antisocial and idle.

2- WATCO- Eating unhealthy – on – self esteem?
Audience: adults who want to loose weight and who are self conscious about it but who continue indulging in tons of fattening foods and then regret it.
Claim: Eating unhealthy cause’s people have low self esteem
because eating unhealthy makes people feel overweight.
(A1’s)
3- WATCO- washing your hair daily – on – having shiny, healthy looking hair?
Audience: young adults in their early 20’s who feel like they absolutely have to wash their hair everyday, who care about how they look and want their hair to look healthy.
Claim: Washing your hair daily decreases the chances of having shiny, healthy looking hair because shampoo dries it out and washes out all the necessary oils that make it grow thicker.

4- WATCO- buying expensive clothes – on – appearing to be “high maintenance”?
Audience: Young girls who care about how they look, want to dress nice but aren’t sure how without buying expensive clothes and have money but they don’t like to brag about it.
Claim: Buying expensive clothes enhances the possibilities of appearing to be “high maintenance” because wearing jeans that cost $250.00 makes people think you’re rich and spoiled rotten.