Rhetorical Analysis

1-Argument: the prospect of climate change has the world searching for alternative sources of energy other than fossil fuel.
2-Audience: Americans who are middle class with medium income who care about the problems associated with fossil fuels.
3- Ethos: a very credible article in that the author gives statistics and percentages as well as personal examples. He also involves the audience in his argument making them feel like he knows exactly what they are going through.
Pathos: Appeals to emotion in that it gives the audience the opportunity to think about how they are effecting the environment which makes them feel a sense of guilt as well as urgency like if they need to stop contributing to the problem. Also makes the audience feel afraid that if they don’t do something about it something drastic is going to happen.
Logos: The author has a balanced perspective on the argument where he addresses both sides of the issue. Because of his use of statistics and percentages he makes the reader think logically about the problem. If fossil fuels are causing all these kinds of problems and there is a better alternative, why not change right?
4- The argument in this article is effective because with his use of credibility, emotional appeal and logic the author is able to persuade his audience that alternative sources of energy such as renewable energy might be the better route to take.