Non-smoking advertisement
Logos: Even though a crush proof cigarette box won’t crush your cigarettes they will send you to your grave in a wooden box.
Ethos: The ad is basically making fun of the cigarette companies who advertise about their new cigarette boxes that will protect cigarettes from crushing. It shows people what cigarettes will do to you with makes the ad more credible. The warning sign on the bottom left hand corner says that the surgeon has determined that cigarette smoking is bad for your health. This makes it credible in that if doctors are saying so then we should believe them.
Pathos: three cigarettes are placed in their casket on the day of their funeral which definitely catches the attention of the viewer. Gives a sense of fear that if you don’t quit smoking you will be the one in the casket. Also shows that hard boxes can’t maintain your health.
Sufficient? It is sufficient enough to catch attention. It makes the viewer have to look at it for a second to get the message and when he does it’s a little comical because the message is completely true.
Typical? Definitely typical to other non-smoking ads but also a little unique which is why it’s an attention grabber.
Accurate? Argument is accurate in that it states that if you smoke you will eventually see your death bed. Everyone knows this is true.
Relevant? Yes because so many people smoke nowadays that it is very relevant to people who need inspiration to quit.
Logos: Even though a crush proof cigarette box won’t crush your cigarettes they will send you to your grave in a wooden box.
Ethos: The ad is basically making fun of the cigarette companies who advertise about their new cigarette boxes that will protect cigarettes from crushing. It shows people what cigarettes will do to you with makes the ad more credible. The warning sign on the bottom left hand corner says that the surgeon has determined that cigarette smoking is bad for your health. This makes it credible in that if doctors are saying so then we should believe them.
Pathos: three cigarettes are placed in their casket on the day of their funeral which definitely catches the attention of the viewer. Gives a sense of fear that if you don’t quit smoking you will be the one in the casket. Also shows that hard boxes can’t maintain your health.
Sufficient? It is sufficient enough to catch attention. It makes the viewer have to look at it for a second to get the message and when he does it’s a little comical because the message is completely true.
Typical? Definitely typical to other non-smoking ads but also a little unique which is why it’s an attention grabber.
Accurate? Argument is accurate in that it states that if you smoke you will eventually see your death bed. Everyone knows this is true.
Relevant? Yes because so many people smoke nowadays that it is very relevant to people who need inspiration to quit.
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